Question 1

How much does it cost to design a shop?

Accepted Answer

It depends on the premises, the assortment and how long it has to last: that is why we do not publish prices per square metre. We tell you before drawing: after the first meeting, a feasibility study gives the construction cost of the space you have in mind. It has a fee agreed together, deducted from the proposal if you go ahead.

Question 2

How long does it take to open?

Accepted Answer

The design timing is written into the proposal, stage by stage. Site timing depends on the premises and the contractor, and is written into the contract with them. If there is an opening date to meet, we start from it and build the calendar backwards.

Question 3

Can I stay open during the works?

Accepted Answer

For a zone-by-zone renewal, yes, with the works organised in phases and a temporary display. For a full refit, no: systems, floors and lighting are redone together, and selling inside a building site costs more than closing. We plan it in the schedule, with the reopening date.

Question 4

How do you decide how much to display?

Accepted Answer

From the assortment, not the furniture: how many products, with what turnover and what margin. From there we work out the linear metres of display needed and draw the routes that lead to the products that matter. Displaying too much hides what sells.

Question 5

Does light really matter?

Accepted Answer

It is the salesperson who never tires. A product is seen if it is lit about three times more than what surrounds it; diffused light sets the tone, accent light guides the eye, the window has to hold up to daylight. We design it in scenes, together with the display.

Question 6

Can the concept be repeated in other stores?

Accepted Answer

Yes, if it is born as a system: threshold, route, displays and light defined as rules, not as furniture tailored to a single premises. So the second shop is recognisable from the first, costs less and opens sooner. We decide it at the start, in the brief.